After failing obedience school (miserably), McBride went on to graduate with honors from FSU with a BS in Advertising and a BFA in Visual Communications. His 25+ years in marketing began in Atlanta where he functioned as a Creative Director for “Best in Breed” accounts including BASF, Burger King, Coca-Cola, Bellsouth, and Georgia-Pacific

Eventually, McBride escaped his leash and was recruited by global textile conglomerate, Home Innovations, as VP of Marketing Services. Now on the client side of marketing, he managed all domestic and international marketing efforts from advertising, web design and packaging for customers such as Target, Wal-Mart, and Calvin Klein Home.

In 1997, he was recruited to Brevard County as the Senior Art Director and marketing strategist at Doubletake Advertising. Three years later he launched U.S.Ad which merged into McBride Woodbridge Marketing. Always the showdog, Mike has won numerous awards including industry awards for public relations, promotions, websites, multi-media, copywriting, advertising and graphic design.

Very active in his own backyard, Mike has helped many local charities and non-profits with fundraising. In 2004, he launched SpaceCoastEvents.com – Brevard’s only on-line event registry. Members on this free public service site include the United Way of Brevard, American Cancer Society, BCC, BSO, Brevard Zoo, FIT, PREVENT!, American Red Cross, county and city agencies and more. He also has served on boards within the business community including:

• Space Coast Advertising Federation
• Florida Public Relations Association
• Brevard Workforce Development
• Founders Forum
• The Vivace Society