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We first designed high profile imagery, descriptive copy and old world elements to establish a mood and set the stage for the experience clients would receive at the spa. Elevating the first impression to match the quality of the experience was critical. With services that deal with the senses across a platform that addresses just sight and sound, we created a virtual spa of the mind. We outlined an expanded complement of services beyond that of their competitor’s, and while the web site project propelled the review, and set the standard for the brand, it also initiated a comprehensive internal marketing initiative with re-tooled advertising strategies. We added online shopping, banner ads, and expanded service information. We created referral programs, membership programs, new marketing strategies, internal brainstorming and training, community relations activities — working all the time with the client to ensure ideas, processes and programs impacted sales and the customer experience. |
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McBride Marketing Group is a family of creative individuals dedicated to
professional communications. We’re located in Melbourne, FL and work with
clients in central Florida and around the country. We provide expertise in
many areas including strategic marketing, print and electronic advertising,
web development, public relations, branding, media strategies, product launches,
trade show support, internal communications and community relations. |
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The Hydrant |
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Client Case Studies |
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Sit. Stay. Read. |
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