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Unable to budget for every possible market opportunity, the team identified direct mail as the most effective
marketing method, along with web material. We did letter mailings to industrial designers, and created an
informational website. We then identified likely application targets with the best potential to use the
material and process and crafted special 3D direct response mailings that targeted prospects in advance
of industry trade shows. Interestingly, the audience for the mailing was the other exhibitors at the show,
and that became our long-range program...finding and reaching prospects in different industries at their
most prominent shows. Our three-point contact system (advance calls, direct mail collateral, and post-show
e-mail) gave a usually 9 month to a year sales cycle a boost, generating leads for the sales team often
during the initial call. This program was designed to educate prospects and show them an application in
their particular industry.
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McBride Woodbridge Marketing is a family of creative individuals dedicated to
professional communications. We’re located in Melbourne, FL and work with
clients in central Florida and around the country. We provide expertise in
many areas including strategic marketing, print and electronic advertising,
web development, public relations, branding, media strategies, product launches,
trade show support, internal communications and community relations.
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The Hydrant |
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Client Case Studies |
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