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A new-concept business community providing “under-one-roof” elder care products and
services needed to spread the word in the business community about the new office
building, and get calls from interested businesses. At the same time, they needed to
generate media interest for coverage of the venture in order to assist with the above
promotion. The marketing and public relations program needed to showcase to the
community the realization of this new-concept venture. Prior research had been done
to determine this was indeed the “first of its kind” type of business environment,
creating for it a special competitive edge. There was an established “need” for the
services to be provided. Using newspaper articles, demographic data, and elder care
industry research, data gathered from local medical facilities, as well as data on
comparable office parks for location benefits, we worked closely with the client to
craft an integrated marketing plan to launch One Senior Place.
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McBride Woodbridge Marketing is a family of creative individuals dedicated to
professional communications. We’re located in Melbourne, FL and work with
clients in central Florida and around the country. We provide expertise in
many areas including strategic marketing, print and electronic advertising,
web development, public relations, branding, media strategies, product launches,
trade show support, internal communications and community relations.
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The Hydrant |
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Client Case Studies |
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Sit. Stay. Read. |
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