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The global marketing and public relations program successfully did its job. Early media
attention was strong and traffic to the location began even before the building was complete.
The groundbreaking was a huge success with 150 guests in attendance. Media coverage remained
consistent during construction and through its first official year of operation. Management
team members successfully positioned themselves as the “experts” in senior issues and were
able to maintain a strong presence in the media as sources. Traffic at One Senior has continued
to climb, and an integrated calendar of activities creates opportunity for the company to stay
connected to the community. The company has secured local and high profile tenants to the
facility, and added another visionary “all-inclusive” aspect to the operation – Legacy Harbour
Memory Resource Center – testimony to the fact that the services are fulfilling demand.
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McBride Woodbridge Marketing is a family of creative individuals dedicated to
professional communications. We’re located in Melbourne, FL and work with
clients in central Florida and around the country. We provide expertise in
many areas including strategic marketing, print and electronic advertising,
web development, public relations, branding, media strategies, product launches,
trade show support, internal communications and community relations.
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The Hydrant |
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Client Case Studies |
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Sit. Stay. Read. |
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