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After more than 20 years in business, La Bella Spa came to us for an updated web
presence and online shopping capabilities. The challenge was to develop a site that
provided a better experience for the visitor and give a comprehensive view of the
service offering. We needed to create a brand and find a way to showcase La Bella
Spa from their competition. As the spa industry has grown in acceptance, many of
the services have become somewhat commoditized and having a distinguished point of
difference is tougher. Additionally, the company’s location, being a little off the
main travel patterns, needed to establish a loyal base of clients willing to share
their experience so that a case was made that there is no other choice except La Bella.
Finally, we recognized that the company’s internal communications strategy was not
developed for any cross-selling, referral to each other, or using its own assets with
existing clients. Making sure all the employees were knowledgeable on all the products
and services and an advocate for them was identified as one main initiative.
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McBride Marketing Group is a family of creative individuals dedicated to
professional communications. We’re located in Melbourne, FL and work with
clients in central Florida and around the country. We provide expertise in
many areas including strategic marketing, print and electronic advertising,
web development, public relations, branding, media strategies, product launches,
trade show support, internal communications and community relations. |
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The Hydrant |
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