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Auto Advisors – New Business Development

Auto Advisors ask us to develop a public relations program to expand awareness in their different markets. Because their primary customers are credit union members, the company needed to develop more credit unions that in turn allowed them to reach more end-user customers. Our approach was to design marketing materials targeted to the credit union management team to outline how the service created more profit than indirect auto line and therefore was better for the credit union. The program included a brochure, pitch letter, 3 mailings (CEO, VP Lending, Marketing Director), news releases, and educational articles.
  • Consumer report coverage on Miami’s NBC station
  • Feature article in a credit union trade magazine
  • Feature article that included a client case study
  • Meetings with 2 new credit unions
          Logos/Brand Identity
          Print Collateral
          Television
          Radio
          Electronic Marketing
          Web Sites
          Public Relations
Space Coast Ballet Auto Advisors
Space Congress MIMA
PREVENT! of Brevard Terry Labs
Brevard Workforce Development Board
As one of the only ad agencies in the area with a public relations department, McBride Woodbridge Marketing delivers comprehensive public relations initiatives including external relations, internal relations, promotional PR, corporate communications, and media relations.
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McBride Woodbridge Marketing  150 Coconut Drive, Suite 202, Indialantic, FL 32903   321-837-1000  fax: 321-837-1110